Building a powerful online brand for a premium hair colorist in Plovdiv, BG:
We developed and executed a comprehensive social media strategy for Irina Miroshnichenko, a high-end hair colorist, with a strong focus on attracting a local Bulgarian audience. Without relying on giveaways or aggressive discounts, we achieved 3.5x follower growth, over 230,000 views, and 42,000+ reach through expert content, aesthetic visuals, and a deep understanding of client psychology. The positioning reframed premium coloring as an investment in confidence, beauty, and self-care — resonating with modern women seeking natural elegance and lasting results.