4 stages:1. Research: Analysis of a product or service, study of the niche and target audience, research into the information field and trends.
2. The semantic core: Formation of your brand, positioning of the company, development of a unique selling proposition (USP), and strategy for interacting with the target audience, including methods for attracting and managing them.
3. Content strategy for the future: Defining the first steps and selecting the types of content that fit your niche.
4. Visualization: Creating a profile, drafting a design guide to serve as the basis for all visual materials, designing graphics, and developing a content plan for the first month with recommendations for page filling on a social media platform.
ADDITIONAL STEPS:- Content Strategy: Defining the first steps, selecting the types of content relevant to your niche, creating a content funnel, creating headings and topics for publications, working with text, and creating a product matrix and content plan synchronized with the sales plan.
- Advertising Campaign: Setting up advertising campaigns on Yandex Direct, Google AdWords, and Facebook (Instagram), conducting CustDev research, developing an advertising strategy, creating creatives, testing hypotheses, and analyzing advertising effectiveness.